Privacy policy


At Caseking.com, your satisfaction is our top priority, and part of our job is to protect your privacy.

1. We are responsible for your data


As a visitor to our website, you expect a high level of quality and competence not only from our offers and service, but also in the processing of your personal data.

We are responsible for handling your data, which we process according to your wishes and in accordance with the requirements of German and EU data protection laws. Personal data is data by which you are identified or identifiable. Your personal data will only be processed by us if a legal regulation permits this or if you have given your prior consent.

We, that is Caseking GmbH, Gaußstr. 1, 10589 Berlin and our service providers, who process your data on our behalf for the purposes specified below (hereinafter: CASEKING, we). Our service providers include, for example, printers, lettershops, call centers, logistics companies, data centers, analytics service providers and payment service providers. Our service providers are prohibited from processing your data for other purposes or for themselves. You can also reach us by e-mail at [email protected].

It is important to us that you can find out at any time from the following information which personal data is collected during your visit to our website and when you use our services, and how we process it afterwards.


2. Scope


Our privacy notices apply to the following offers:

3. Our data protection officer


If you have a question about data protection or data security, you can reach our data protection officer

by mail: [email protected]

or at:

Caseking GmbH
Abteilung Datenschutz
Gaußstr. 1
10589 Berlin


4. How secure is your data?


We take technical and organizational security precautions to protect your personal data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons and to ensure the protection of your rights and compliance with the applicable data protection regulations of the EU and the Federal Republic of Germany.

The measures taken are intended to ensure the confidentiality and integrity of your data and to guarantee the availability and resilience of the systems and services in the processing of your data on a permanent basis. They are also intended to quickly restore the availability of and access to the data in the event of a physical or technical incident. Our security measures also include encryption of your data. All information that you enter online is technically encrypted and only then transmitted. This means that this information cannot be viewed by unauthorized third parties at any time. Your data is protected by the SSL protocol (Secure Sockets Layer) with a 256-bit key.

Our data processing and security measures are continuously improved in line with technological developments. Our employees are committed in writing to confidentiality and compliance with the data protection requirements of the GDPR.

Our employees are obligated in writing to maintain confidentiality and to comply with the data protection requirements of the GDPR.


5. Data processing notes


Unless otherwise specified, the following applies to all processing described by us:

a. What are mandatory data or mandatory fields?

If certain data fields are designated as mandatory fields and/or marked with an asterisk ( * ) during collection, the provision of this data is either required by law or contract, or we need this data for the conclusion of the contract, the desired service or the stated purpose. The provision of data is of course at your discretion, even in the case of mandatory fields. Failure to provide such data may result in our not being able to fulfill the contract or provide the requested service or achieve the stated purpose.

b. Consent

In various cases, you have the option of giving us your consent to further processing in connection with the processing described below (where applicable, for part of the data). In this case, we will inform you separately in connection with the submission of the respective declaration of consent about the modalities and scope of the consent and about the purposes we pursue with these processing operations. The processing operations based on your consent are therefore not listed again here (Art. 13 (4) DSGVO).

c. Transfer of personal data to third countries

If we transfer data to third countries, i.e. countries outside the European Union (EU) or the European Economic Area (EEA), then the transfer takes place exclusively in compliance with the legally regulated admissibility requirements, i.e. if an adequacy decision pursuant to Article 45 of the GDPR or appropriate safeguards pursuant to Article 46 of the GDPR are available.

One of these adequacy decisions is the European Commission's Implementing Decision (EU) 2016/1250 of July 12, 2016 on the EU-US Privacy Shield for the United States. For transfers to companies that are certified under the EU-US Privacy Shield, the level of data protection is generally considered adequate within the meaning of Article 45 of the GDPR. Furthermore, there are adequacy decisions for certain countries such as Switzerland, Canada and Israel.

Alternatively or additionally, the conclusion of the EU standard data protection clauses issued by the European Commission with the receiving entity creates appropriate safeguards pursuant to Art. 46 (2) c) GDPR and an adequate level of data protection. Copies of the EU standard data protection clauses are available on the European Commission's website at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de .

d. Hosting at external service providers

Our data processing is carried out to a large extent using so-called hosting service providers, who provide us with storage space and processing capacities in their data centers and also process personal data on our behalf according to our instructions. It may happen with all the functionalities mentioned below that personal data is transferred to hosting service providers. These service providers either process data exclusively in the EU/EEA or an appropriate level of data protection is guaranteed in compliance with the admissibility requirements stated under item c.

e. Transmission to government authorities

We transfer personal data to government authorities (including law enforcement authorities) if this is necessary for the fulfillment of a legal obligation to which we are subject (legal basis: Art. 6 para. 1 c) DSGVO) or if it is necessary for the assertion, exercise or defense of legal claims (legal basis Art. 6 para. 1 f) DSGVO).

f. Storage duration

As a matter of principle, personal data is only used by us for as long as it is required for the respective processing purpose. After this time, the data will no longer be processed by us, but will be deleted at regular intervals, unless continued processing and storage is provided for by law (in particular because it is necessary to fulfill a legal obligation such as the statutory retention periods pursuant to §§ 238, 257 HGB, §147 AO or for the assertion, exercise or defense of legal claims) or you give us consent that goes beyond this.

g. Data categories

In particular, the following summary category labels are used in the next sections for specific types of data:

  • Account data : Login/user ID and password
  • Personal master data : Title, title/gender, first name, last name, date of birth
  • Address data : street, house number, if necessary address additions, postal code, city, country
  • Contact Data : Telephone number(s), fax number(s), e-mail address(es)
  • Registration Data : Information about the service through which you have registered; timing and technical information about registration, confirmation and deregistration; data provided by you during registration.
  • Order Information : Ordered products, prices, payment and delivery information
  • Payment Information : Account data, credit card data, data on other payment services
  • Newsletter : Opening of the newsletter (date and time), content, selected links, also the following information of the accessing computer system: used Internet Protocol address (IP address), browser type and version, device type, operating system and similar technical information.
  • Access data : Date and time of the visit to our service; the page from which the accessing system arrived at our site; pages accessed during use; data for session identification (session ID); in addition, the following information of the accessing computer system: Internet Protocol address (IP address) used, browser type and version, device type, operating system and similar technical information.

6. What is your data processed for?


6.1. Contact / Inquiries

If you have any questions or requests, we are at your disposal. We process your information to respond to your inquiries (Art. 6 para. 1 b, f DSGVO). The communication of address and telecommunication data marked as mandatory is necessary in order to process and respond to your request. The voluntary provision of further data facilitates the processing of your request.

We generally store the information from your inquiry for six months after answering the inquiry in case of further inquiries, if they are not commercial or business letters, we store these for six years (§ 257 para. 4 HGB, Art. 6 para. 1 c DSGVO).


6.2. Registration

We process your required registration data (mandatory data, e.g. name, e-mail address and password) as well as the additional data voluntarily provided during your use for the setup and your use of the functions of our portal (Art. 6 para. 1 b DSGVO). We store your registration details until you cancel your access by informing us accordingly (for contact details, see section 3), provided that there are no other retention periods to the contrary. These may result, for example, from your orders.

6.3. Orders

In the case of an order or other contract-related inquiries, we first process your personal data for the processing or handling of the order or other contract-related inquiry and, if necessary, for the corresponding invoicing (Art. 6 para. 1 b DSGVO).

Insofar as data are marked as mandatory, they are required for the processing or handling of the corresponding contract or for invoicing.

We store your data relevant to the order and the associated documents (e.g. commercial letters, invoices) for six years (Section 257 (4) HGB, Article 6 (1) c DSGVO) or ten years (Section 147 (3) AO, Article 6 (1) c DSGVO) after the conclusion of the contract in accordance with the statutory requirements.


6.4. Advertising

  • Postal advertising and customer analysis : We also process the data from orders and inquiries to the legally permissible extent for sending catalogs and advertising by mail from our company and from friendly companies in the trade, publishing, telecommunications and financial sectors as well as donation organizations and for internal marketing and customer analyses to the legally permissible extent in order to be able to offer you suitable information (Art. 6 para. 1 f DSGVO). Our analyses are regularly pseudonymized.
  • E-mail advertising with consent : With your explicit consent, which can be revoked at any time, we will inform you about our offers by e-mail (Section 7 (2) No. 3 UWG, Art. 6 (1) a DSGVO). For revocation of consent and its consequences, see section 7 below. We process your mandatory information when you give your consent in order to send you the selected newsletter and to be able to address you personally. When obtaining your consent, we use the so-called double opt-in procedure online to prevent our e-mail messages from being sent to e-mail addresses of persons who have not requested them. In this process, in accordance with the requirements of the data protection supervisory authorities, your IP address is also recorded and stored for documentation purposes (Art. 7 para. 1, Art. 6 para. 1 c DSGVO).
  • E-mail advertising within the scope of the business relationship : If you have provided us with your e-mail address when placing your order, we will also inform you by e-mail about our products or services to the extent permitted by law (Section 7 (3) UWG, Article 6 (1) f DSGVO). Of course, you can object at any time at basic rates (see section 7 below).
  • Storage period for advertising purposes : We store your data collected for advertising purposes as long as the advertising purpose exists or until we receive a revocation of your consent or your objection to the processing of your data for advertising purposes (see section 7 below).
  • Change of purpose : If we change the purposes of the processing over time, we will inform you in advance by updating this privacy notice.

6.5. product-related evaluations

You have the possibility to rate our products. You can rate products after purchase on caseking.de.

After you have purchased a product from Caseking, we will send you an email to the email address you provided when you placed your order based on our legitimate interest in direct marketing pursuant to Article 6 (1) p. 1 lit. f) DS-GVO. In this email, you can immediately rate your purchase. You can object to this use of your data at any time..

If you would like to submit a rating after a purchase or during your visit to caseking.de, we collect the data that you have entered in the rating mask and transmitted to us. Your rating as well as the first name and the first letter of the last name you entered in the rating mask will be published on our website or on other pages of Caseking GmbH as a product-related rating. Your e-mail address will not be published with the rating.

For the rating system, we use the service provider and processor Yotpo ltd. 33 West 19 Street New York, NY 10011 United States, which acts as a processor for us in accordance with Article 28 DS-GVO. For more information, please visit https://www.yotpo.com/privacy-policy.

When you submit a review, you accept and consent to the processing of your data as described above. You can revoke your consent at any time by sending an email to [email protected]. If you send us an e-mail, please tell us what your revocation should refer to so that we can assign your request. The legal basis for the processing is Article 6 para. 1 p. 1 lit. a), Article 7 DS-GVO.

6.6. Google Customer Reviews

We work with Google under the program "Google Customer Reviews", the provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). The program gives us the opportunity to collect customer reviews from users of our website. In doing so, after making a purchase on our website, you will be asked if you would like to participate in an email survey by Google. If you give your consent in accordance with Art. 6 (1) lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard, and will also be used for Google seller ratings. In the context of the use of Google Customer Reviews, there may also be a transmission of personal data to the servers of Google LLC. in the USA.

You may withdraw your consent at any time by sending a message to the data controller or to Google.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information about Google's privacy practices related to the Google Customer Reviews program, please see the link below: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings privacy at this link: https://support.google.com/adwords/answer/2375474


6.7. Extended storage periods

The specified storage periods may be extended accordingly if a longer statutory or contractual retention period exists in individual cases, in particular if the data is processed for different purposes.

7. Right to object and revoke at any time


You have the right to object to the processing of your data at any time on grounds relating to your particular situation, provided the legal requirements are met.

Even if you object to the processing of your data for advertising purposes or wish to revoke any consent you have given, it is sufficient at any time to send a short message to our data protection officer by e-mail to [email protected] or Caseking GmbH, Data Protection Department, Gaußstr. 1, 10589 Berlin; in the case of e-mails, it is sufficient to press the unsubscribe button in the e-mail. Your data will then no longer be processed for the purposes covered by the advertising objection or the revocation of consent.

The lawfulness of the processing carried out until the objection or revocation remains unaffected.

After your objection to the processing of your personal data for advertising purposes or the revocation of your consent, we are obligated under data protection law in accordance with the requirements of the German data protection supervisory authorities to include the data required for this purpose (name, address, e-mail address) in our internal advertising blacklist and to permanently store (block) it - only for this purpose - and to use it for comparison with our future advertising files (Art. 21 Para. 3, Art. 17 Para. 3 b, Art. 6 Para. 1 c, f DSGVO). In this way, the observance of your advertising objection or the revocation of your consent can be permanently ensured.


8. Statistics, advertising, tracking, retargeting, plugins provided by partners - use of cookies and similar technologies.


In some cases, we or our partners use cookies or process your data in a way that requires your consent.


8.1. What are cookies

Cookies are small files that are stored on your data carrier and that store certain settings and data for exchange with our system via your browser. Basically, we distinguish between 2 different types of cookies, so-called session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or indefinitely. This storage helps us to design our websites and our offers for you accordingly and makes it easier for you to use them, for example, by storing certain entries from you in such a way that you do not have to keep repeating them.


8.2. Use of cookies

Cookies are used on this website (§ 12 para. 1 TMG),

  • to enable and ensure the technical functions required for the requested services, e.g. the shopping cart function (Art. 6 para. 1 b and f DSGVO),
  • to observe the rejection of cookies ("opt-out" cookies) (Art. 6 para. 1 c DSGVO).

Most of the cookies we use are automatically deleted from your hard drive at the end of the browser session (end of session) (therefore also session cookies). Session cookies are needed, for example, to offer you the shopping cart function across multiple pages. In addition, we also use cookies that remain on your hard drive. During a further visit, it is then automatically recognized that you have already been with us and which entries and settings you prefer. These temporary or permanent cookies (lifetime 1 month to 10 years) are stored on your hard drive and delete themselves after the specified time. These cookies in particular serve to make our offer more user-friendly, effective and secure. Thanks to these files, it is possible, for example, for you to receive information on the site that is specifically tailored to your interests. The exclusive purpose of these cookies is to adapt our offer to your customer wishes in the best possible way and to make surfing with us as comfortable as possible for you.


8.3. What data is stored in the cookies?

Only pseudonymous data is stored in the cookies we use. When the cookie is activated, it is assigned an identification number and an assignment of your personal data to this identification number is not made. Your name, IP address or similar data that would allow the cookie to be assigned to you are not placed in the cookie. On the basis of the cookie technology, we only receive pseudonymized information, for example, about which pages of our store were visited, which products were viewed, etc..

8.4. How can you prevent cookies from being stored?

In your browser you can set that a storage of cookies is only accepted if you agree. If you only want to accept the Caseking cookies, but not the cookies of our service providers and partners, you can select the setting in your browser "Block third-party cookies". As a rule, the menu bar of your web browser will show you via the help function how to reject new cookies and disable those you have already received. Detailed information on how to make the settings in the browser you use can be found at the following link. We recommend that if you use shared computers that are set to accept cookies and Flash cookies, you always log out completely when you are finished.


8.5. Are there also cookies from third-party providers (so-called third-party cookies)?

We make use of some advertising partners who help to make the Internet offer and the websites more interesting for you. Therefore, cookies from partner companies are also stored on your hard drive when you visit the websites. These are temporary/permanent cookies that are automatically deleted after the specified time. These temporary or permanent cookies (lifetime 14 days to 10 years) are stored on your hard drive and delete themselves after the specified time. The cookies of our partner companies also contain only pseudonymous mostly even anonymous data. This is, for example, data about which products you have viewed, whether something was purchased, which products were searched for, etc.. In this context, some of our advertising partners also collect information beyond the websites about which pages you have previously visited or which products you were interested in, for example, in order to be able to show you advertising that best matches your interests. This pseudonymous data is at no time merged with your personal data. Their sole purpose is to enable our advertising partners to address you with advertising that might actually interest you.

Third-party supplier & technologies used


8.6.1 Google Remarketing

This website uses the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), a service of Google for the placement of ads on the Internet. For this purpose, information about your surfing behavior during your visit to our website is collected in anonymized form and stored on your computer using so-called "cookie" text files. Based on this information stored in the cookie, third-party providers, including Google, place ads on websites on the Internet. You can deactivate this use of cookies by Google by clicking on the following link to opt out: https://policies.google.com/technologies/ads?hl=de For more information about this technology from Google, please refer to the Google privacy policy (https://policies.google.com/privacy?gl=de).

8.6.2 Google Adwords Conversion Tracking

This website uses the online advertising program "Google Ads" and within the scope of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f DSGVO. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.

In the event that personal data is transferred to Google LLC., which is based in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list You can obtain further information about Google's data protection policy at the following Internet address: https://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

8.6.3. Facebook

We use the analysis tool Facebook Pixel from Facebook, a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. The code implemented on this page can evaluate your behavior if you have arrived at this website from a Facebook advertisement. This serves to improve Facebook ads and is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO. Your data collected in this process will be stored by Facebook. The collected data is not visible to us. We only use them in the context of ad placements. Cookies are set through the use of the Facebook Pixel code. Through the use of the Facebook pixel, the visit to this website is communicated to Facebook and thus used to display interest-based advertising. If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account. You can revoke the use of your data for this purpose at any time by notifying the contact details listed under point 2. You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel. You can change your settings for Facebook ads at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged into Facebook. You can find more information about Facebook's data policy at https://www.facebook.com/policy.php.

If you do not wish to receive interest-based advertising, you can disable the use of cookies for these purposes. Alternatively, users can disable the use of third-party cookies by visiting the Network Advertising Initiative opt-out page (http://www.youronlinechoices.com/de/praferenzmanagement).

8.6.4 Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. Through the extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. In these exceptional cases, this processing is carried out pursuant to Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: ) https://tools.google.com/dlpage/gaoptout?hl=de

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google (Universal) Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

8.6.5 Salesforce Commerce Cloud

Caseking uses the Salesforce Marketing Cloud, a platform that enables retailers to unify customer experiences across all points of commerce - online, social, mobile and in-store. Provided by Salesforce.com Inc, Salesforce.com, Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States of America. The legal basis for the processing of data is Art. 6 para. 1 sentence 1 lit. a GDPR.

Information that can be collected are
User behaviour, behavioural data, unique ID, IP address, device information, browser information

Data protection officer of the processing company:
https://www.salesforce.com/form/other/privacy-request/

Click here to read the data processor's privacy policy:
https://www.salesforce.com/company/privacy/

8.6.6 Custobar

Caseking uses CustoBar, provided by the company Custobar Oy, Aleksis Kiven Katu 26 C, 00500 Helsinki, Finland. The legal basis for the processing of data is Art. 6 para. 1 sentence 1 lit. a GDPR. By using the website, user profiles of users of the website can be created in order to send personalised advertising (e-mail, SMS, on-site banners - if we are permitted to use these channels via double opt-in) to the customer. In these user profiles, the click behaviour is recorded via articles and shop categories accessed, length of time spent on the article page, articles added to the shopping basket, successfully completed steps of the order process, orders) and the articles already purchased by the user.

Information that can be collected includes 
First and last name, e-mail address, telephone number, postal address, postcode, country, delivery address, language, date of birth, gender, date of start of customer relationship, marketing consents (e-mail, SMS, post), last date and time of registration, purchase history, information about opened and clicked e-mails, information about activities on the website, information about visits to shops, information provided in shops, participation in competitions, feedback from customers, IP addresses, device types.

Data protection officer of the processing company:
https://www.custobar.com/de/privacy/

Click here to read the data processor's privacy policy. 
https://www.custobar.com/de/privacy/

The data will be deleted as soon as it is no longer required for processing purposes.

8.6.7 Dynamic Yield

Caseking GmbH uses the services of Dynamic Yield Ltd (Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England, RG7 1NT). With the recommendation tool Dynamic Yield, our website is optimized on the basis of Art. 6 (1) lit. f DSGVO to make your website visit a personal experience through tailored recommendations and content. In doing so, we use the page content you visit to recommend equivalent or thematically related products or other content that is relevant to you. 

Dynamic Yield collects pseudonymized information about your usage activities on our site for this purpose. Cookies are used to store only pseudonymized information under a randomly generated ID (pseudonym). Your IP addresses are only stored anonymously. A direct personal reference is therefore not possible. 

You can prevent the collection by Dynamic Yield by clicking on this link. An opt-out cookie will be set that prevents future collection of data from your visit to this website.

In addition, you can find more information about the tracking technology used at the following link: https://www.dynamicyield.com/platform-privacy-policy/

8.7. Rejection / deletion of cookies

You can prevent the storage of cookies by changing the settings in your browser software. Furthermore, you can delete the cookies from the hard drive of your end device at any time. However, this may restrict the display of the website or user guidance.


You can also change your cookie settings at any time and thus revoke your consent. The revocation of your consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.


change Cookie-Settings


9. How can you exercise your data protection rights?


If you have any questions about the processing of your personal data by us, we will of course be happy to provide you with information about the data concerning you (Art. 15 DSGVO).

In addition, if the legal requirements are met, you have a right to rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR), objection (Art. 21 GDPR) and, as of 25.05.2018, the right to data portability (Art. 20 GDPR).

In all these cases, please contact our data protection officer (see 2. above at the communication addresses given there).


Finally, you have the right to complain to your data protection supervisory authority (Art. 77 DSGVO, § 19 BDSG).


10. Changes


From time to time it is necessary to adapt the content of this privacy notice for data collected in the future. We therefore reserve the right to change this notice at any time. We will also publish the amended version of the data protection information here. When you visit us again, you should therefore read through the data protection information again.


Stand: April 2024