Since its founding in 2003, Caseking GmbH has grown into one of Europe’s most successful online retailers for products and custom services related to computers.

The consistent success of the Berlin-based company, led by managing directors Kay Kostadinov and Toni Sonn, stems from Caseking’s guiding principle: Nothing is standard here!

From the very beginning, the two founders focused on "extraordinary computer accessories for individual PC users" — always putting customer satisfaction first, whether B2C or B2B. Today, while end customers and resellers can choose from a huge assortment of more than 10,000 items — including in-house designed and manufactured high-performance complete systems — the core pillars of success remain unchanged:

Unparalleled service, maximum transparency, and an exemplary spirit of innovation. Orders from over 2 million customers are processed in a state-of-the-art, fully system-supported logistics center, utilizing 10,000 m² of proprietary warehouse space across Europe. This results in an average product availability of over 90 percent and same-day order entry, processing, and shipping.

At the same time, consumers, retailers, and system integrators benefit from a unique and premium presentation of all individual items and custom King Mod products on the company’s online platforms. This is complemented by outstanding customer support provided by a dedicated team of specialists — available by phone, email, social media, or through major German-speaking forums such as Hardwareluxx, Computerbase, or PC Games Hardware communities.

Caseking acts as an industry innovator by channeling valuable customer feedback about offered products directly back to manufacturers, ensuring that the development of new products continuously reflects customers’ ideas and wishes. Numerous exclusive and direct distribution agreements with leading brands and close relationships with renowned producers highlight Caseking’s role as a preferred partner for both established and emerging brands.

Since 2012, the leading British hardware retailer Overclockers UK has been part of the dynamic company group, joined in 2014 by the Hungarian online shop Kellytech Kft., now operating as Caseking HU. In 2016 and 2017, Globaldata in Portugal and Trigono in Sweden followed. All subsidiaries share a passion for the extraordinary and benefit from mutual synergies. As a result, Caseking’s reach and market position have not only been strengthened but steadily expanded.

Contributing to this success are around 200 employees in Berlin, over 250 in the UK, Hungary, Portugal, Sweden, and Finland, as well as representatives in France, the Benelux countries, and Taiwan. The Caseking Group employs more than 550 people worldwide. This experienced team of experts works with high motivation and dedication to ensure that the Caseking story continues to be written with outstanding success in the future!